Brad Flory writes today about a husband surprised when his wife said, “I ordered new furniture.”
Many times, each day is pretty much like the day before and tomorrow is déjà vu all over again. We see our sofa that we plop down on at night as perfectly fine. The stains by "...gallons of accumulated potato chip oil and snore spittle..." aren't even noticed. Noticed, that is, until we move or sit it out on the curb. Then we see it was perfectly ugly, misshapened and stained. Most of the time a "FREE" sign won't move the thing. And the last thing agencies that collect furniture for the down-on-their-luck need is another sofa.
Selling furniture is about creating a need. The furniture industry needs Brad Flory to write our ad copy.
Bev & Mike
Landfair Furniture + Design gallery
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